For foreign partners – official representatives of STEM – we carried out the development of the brand, advertising campaigns, design of shop Windows and printed image products, the interior design of the store and SMM-promotion. The first stage of cooperation traditionally meant immersion in the specifics of the new company and the study of its unique advantages. This was necessary for the formation of the client's positioning within the branding.
We started to develop the logo, corporate identity, interior and exterior design, window displays, and printed image products after we shaped the actual marketing goals of the client. The logo was also developed only after we completed the study of the target audience and the audit of competitors.
In the course of our work, we created several variants of the logo. The final version was a visual representation of the name, where each letter is welded from the real rusty pipes. This is how initially the name of the brand store appeared on the sign of the STEM Concept Store. Later, with the opening of new stores and the printed image products, real welded pipes were replaced with stylish imitation of a metal welding.
We have developed the graphics solutions used in the logo design in the corporate style of the company. The unity of the key visual elements is necessary to make the brand recognizable in every interaction with the target audience. To do this, all communication tools – printed image products, website, outdoor advertising – must be made in accordance with the corporate style and brand positioning.
Logo design, developed by us, presented STEM as a crafting, bold, and bright trademark. In the interior design, the use of the loft style was the logical choice. We transferred its urbanism to the graphic concept of branded packages. The brand was placed at the bags, inscribed on the background of a brick wall with peeling paint.
Also, in accordance with the corporate style, we created the design of tags, business cards, clothing care recommendations, and flyers. As part of the system support of the project, we updated the printed products every season or several times a season.
It is not enough to develop a logo, define the mission and positioning of the company, and describe the current ways of communication in the brand book and guideline. The key message and advertising message should be communicated to the target audience. This can be done with the help of a brand advertising campaign, the development of which we carried out for STEM.
We have chosen outdoor advertising as the main communication channel. Visuals made in accordance with the graphical and verbal components of the brand were placed on city lights. The slogan of the advertising campaign "Combines the best" was to emphasize the main unique advantage of STEM Concept Store – an opportunity for customers to find everything necessary to show their individuality in clothes in our client’s multi-brand stores. In this way, the slogan coped with this task perfectly, complementing our design layout.
Our team developed the design of the window displays and retail space in accordance with the general concept of the corporate style of the store. As the main style in the interior design, we chose loft. With this style, we wanted to emphasize the protest and the freedom-loving spirit that is valued by the STEM customers. Cable reels, old TVs and wooden pallets painted in the colors of the British flag were used as decorative elements.
However, the full design of the retail space should not be limited to interior design. We also worked on zoning, furniture and commercial equipment layout, and lighting. At the same time, our team sought to comply with the basic principle of the store design – nothing should distract customers from the choice and purchase of goods. Everything, from the location of the stands, shelf talkers and tags on products to the direction of movement of buyers in the hall, must be subordinated to this goal. The design of the store, made in this way, will contribute to the growth of regular customers, strengthen their loyalty, increase sales, and strengthen the brand position at the market.
In each of these areas, the speed of response of our specialists and the accuracy of the tools used to allow us to create unique solutions that bring the client's business to a new level.
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