For foreign partners - STEM official representatives - we carried out the development of a brand, advertising campaigns, the design of shop windows and printed image products, the interior design of the store and SMM promotion. The first stage of cooperation traditionally meant immersion in the specifics of the new company and the study of its unique advantages. It was necessary for the formation of customer positioning within the branding.
We started the development of the logo, corporate identity, interior and exterior design, shop windows, printed image products after we formed the actual marketing goals of the client. They also completed a study of the target audience and an audit of the company's competitors.
In the course of work, we created several versions of the logo. The final version was the visual execution of Neem, where each of its letters is welded from real rusty pipes. That is the name of the brand store for the first time appeared on the STEM Concept Store sign. Later, at the opening of new outlets and on printed image products, live performance replaced stylization for metal welding.
Graphic solutions applied in logo design, we have developed in the corporate style of the company. The unity of key visual elements is necessary for each brand to be recognized by each interaction with the target audience. To do this, all communication tools - printed image products, website, outdoor advertising - must be made in accordance with the corporate style and brand positioning.
The logo design, developed by us, presented STEM as a crafting, bold, bright trademark. In the interior design a logical choice was the use of the loft style. We transferred its urbanism to the graphic concept of branded packages. They placed the brand, inscribed on the background of a brick wall with peeling paint.
Also, in accordance with the corporate identity, we created the design of tags, business cards, recommendations for the care of clothing and flyers. As part of the system support of the project, we carried out updating of printed materials every season or several times a season.
It is not enough to develop a logo, define the mission, positioning of the company and describe the actual ways of communication in the brand book and guideline. The key message and advertising message must be conveyed to the target audience. This can be done with the help of an advertising campaign of the brand, the development of which we carried out for STEM.
We have chosen outdoor advertising as the main channel of communication. Visionals made in accordance with the graphic and verbal components of the brand were placed on citylights. The slogan of the “Connects the Best” advertising campaign was to highlight the main unique advantage of the STEM Concept Store - the opportunity for customers to find everything they need in multi-brand stores of the network in order to show their individuality in clothes. And he did an excellent job with this task, complementing the design layout that we developed.
Our team developed the design of shop windows and retail space in accordance with the general concept of the store's corporate identity. The main style in the interior design, we chose the loft. With his help, they wanted to emphasize the protest and freedom-loving spirit that STEM customers appreciate. As decorative elements used reels for cables, old TVs and wooden pallets, painted in the colors of the British flag.
But a full-fledged shopping space should not be limited to the interior design. We also worked on zoning, furniture and commercial equipment distribution plan, lighting. In this case, our team sought to observe the basic principle of store design - nothing should distract customers from the selection and purchase of goods. Everything - from the location of racks, shelftower and tags on products to the direction of movement of buyers in the hall - should be subject to this goal. The design of the store, designed in this way, will contribute to the growth of loyal customers, strengthen their loyalty, sales growth and strengthen the brand position.
In each of these areas, the speed of response of our specialists and the accuracy of the tools used allow us to create unique solutions that take the client’s business to a new level.
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