An Audi official dealer approached Clock Creative Lab to promote special offers for the sale of the Audi A5 and Audi Q3. This project was our third collaboration with Audi Center Kyiv South. Having shown impressive results in the first two projects, we ourselves set a high bar for ourselves, which we tried to surpass in a new round of strategic cooperation with the company. was not familiar to the customer’s audience.
Audi A5 / Q3 project concept
Specialists at Clock Creative Lab created the concept of a short and catchy presentation of the advantages of special programs, within which you can buy cars at a bargain price. Landing page format is great for promoting such offers.
We created promotional sites as our special place in the network, where the user can go at any convenient time and get acquainted with the information of interest in detail. On the landing page, the client also has the opportunity to fill out a feedback form and in a few minutes to get answers to their questions from the consultant.
At the request of the company, Clock Creative Lab created a simple promotional website, and a unique tool that allows you to show your product to a potential buyer outside the salon. As a result, the process of acquaintance with the new car, test drive and purchase occurs more rapidly. This was confirmed by the results of the project.
We have divided the landing page into sections in order to structure the content and ensure maximum project conversion. All sections represent a single system, are placed sequentially and implemented in this way:
On large-scale images, where the car is shown against the background of the city, there is a text with a key message - “Your Audi is a reflection of your individuality” (Audi A5) and “Forward to your own self” (Audi Q3). To create a WOW effect, which should produce the first landing screen, in the first case the photo slider is implemented on the cube principle, in the second - in the classic form.
Briefly, literally in a few sentences the advantages of the program are described. Next comes the “Learn More” button, leading to the official dealer site.
The laconic application form allows the client not to spend a lot of time filling out the questionnaire and within a few minutes after sending the form get an answer from an Audi representative.
The task of landing page in the case of such expensive goods as premium-class cars is to collect applications of interested customers (leads). In order to provide an opportunity to sell as many cars as possible in the shortest possible time. We managed to properly design and implement promotional sites for special programs for the sale of the Audi A5 / Audi Q3 and achieve this key goal.
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