The official dealer of Audi requested the Clock Creative Lab team to promote special offers for the sale of Audi A5 and Audi Q3. This project was our third joint work with Audi Center Kyiv South. Having shown impressive results in the first two projects, we have set a high bar for ourselves, which we sought to surpass in a new round of strategic cooperation with the company. wasn't familiar to the client's audience.
The concept of the Audi A5/Q3 project
Clock Creative Lab specialists have created the concept of a short and catchy presentation of the advantages of special programs, in which a customer can buy cars at a bargain price. Landing page format is great for promoting such offers.
We created promotional sites as a special place of the company in the network, where the user can go at any time and get acquainted with the information of interest. On the landing page, the client also has the opportunity to fill out a feedback form and to get answers to their questions from the consultant in a few minutes.
At the request of the company, Clock Creative Lab created not just a promotional website, but a unique tool that allows our client to show the product to a potential buyer outside of the actual store. As a result, the process of acquaintance with a new car, test drive, and a purchase is happening more dynamically. This was confirmed by the results of the project.
We have divided the landing page into sections in order to structure the content and ensure maximum conversion of the project. All sections represent a single system, are placed in series and implemented in such a way:
On large-scale images, where the car is shown with the city in the background, there is a text with a key message – "Your Audi is a reflection of Your personality" (Audi A5) and "Forward to your own self" (Audi Q3). To create a WOW-effect, which should be caused by the first landing screen, in the first case, the photo slider is cube-shaped, in the second – in the classical view.
Briefly, in just a few phrases, we described the benefits of the program. This is followed by a button "Learn more", leading to the official dealer's website.
A concise application form allows the client to fill out the application form in a short time and to receive a response from a representative of Audi within a few minutes after sending it.
The purpose of a landing page in the case of an such expensive product as premium cars is to collect the applications of interested customers (leads). As a result, to provide an opportunity to sell as many vehicles as possible in the shortest possible time. We managed to think through and implement promotional sites for special programs for the sale of Audi A5 / Audi Q3 and achieve this key goal.
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