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SEO website promotion Audi A5 and Audi Q3

Client

Audi Центр Киев Юг – official dealer of the German concern Audi

Development of landing pages for advertising special offers for the sale of the Audi A5 and Audi Q3

SEO promotion Audi A5 and Audi Q3

In pursuit of new success

An Audi official dealer approached Clock Creative Lab to promote special offers for the sale of the Audi A5 and Audi Q3. This project was our third collaboration with Audi Center Kyiv South. Having shown impressive results in the first two projects, we ourselves set a high bar for ourselves, which we tried to surpass in a new round of strategic cooperation with the company. was not familiar to the customer’s audience.

Project Goals

Both the web resource for the Audi A5 and Audi Q3 had to solve problems of the same nature - to acquaint the current and potential customers of the dealer with the advantages of special discount programs for which you can buy cars.

To implement the project, we chose a landing page format (Landing Page). This is a small one-page site that includes basic information about the product and naturally leads the user to perform targeted actions - ordering a consultation with a manager or purchasing a product. Among the advantages of this format is the comparative speed of development and the ability to quickly launch a resource.

Strategies for promoting the Audi A5 and Audi Q3 website

Landing Page Development Mechanics

We carried out development of landings for this project in accordance with the following stages:

  • 01

    Collect business intelligence. We carry out market research and collect as much information as possible about the client’s business and competitors. Within this stage, immersion into the specifics of the company takes place. We determine the uniqueness of the goods, we work on positioning.

  • 02

    Formation of the concept. Based on the data obtained from the results of the first stage, we develop our vision of the project implementation. Create a holistic strategic proposal.

  • 03

    Development of design - visual and technical solutions, the logic of the layout of the site elements in accordance with the principles of UI / UX and the overall strategy of the project.

  • 04

    Web development. We implement the created solutions, develop the mobile version, perform detailed testing.

  • 05

    Audit web resource for errors. General reconciliation of the project on performance indicators.

Audi A5 / Q3 project concept

Specialists at Clock Creative Lab created the concept of a short and catchy presentation of the advantages of special programs, within which you can buy cars at a bargain price. Landing page format is great for promoting such offers.

We created promotional sites as our special place in the network, where the user can go at any convenient time and get acquainted with the information of interest in detail. On the landing page, the client also has the opportunity to fill out a feedback form and in a few minutes to get answers to their questions from the consultant.

At the request of the company, Clock Creative Lab created a simple promotional website, and a unique tool that allows you to show your product to a potential buyer outside the salon. As a result, the process of acquaintance with the new car, test drive and purchase occurs more rapidly. This was confirmed by the results of the project.

SEO case for Audi A5 and Audi Q3 promotion

Embodiment

We have divided the landing page into sections in order to structure the content and ensure maximum project conversion. All sections represent a single system, are placed sequentially and implemented in this way:

1

On large-scale images, where the car is shown against the background of the city, there is a text with a key message - “Your Audi is a reflection of your individuality” (Audi A5) and “Forward to your own self” (Audi Q3). To create a WOW effect, which should produce the first landing screen, in the first case the photo slider is implemented on the cube principle, in the second - in the classic form.

2

Briefly, literally in a few sentences the advantages of the program are described. Next comes the “Learn More” button, leading to the official dealer site.

3

The laconic application form allows the client not to spend a lot of time filling out the questionnaire and within a few minutes after sending the form get an answer from an Audi representative.

4

Information about the exterior, interior, main features and distinctive features of the model. A large number of images that allow you to view the car in full detail.

5

Application form for consultation from an Audi representative.

6

The final block: the button “Learn more” about the complete set of the Audi A5, leading to a separate page; a screen with additional information about the Q-design of the Audi Q3 with the key message “Forward to comfort”.

The task of landing page in the case of such expensive goods as premium-class cars is to collect applications of interested customers (leads). In order to provide an opportunity to sell as many cars as possible in the shortest possible time. We managed to properly design and implement promotional sites for special programs for the sale of the Audi A5 / Audi Q3 and achieve this key goal.

SEO case for the promotion of the project Audi A5 and Audi Q3

UI / UX website design and development

The specialists of Clock Creative Lab created the structure of the landing page and designed the layout of its elements, guided by the principles of UI / UX design. Their essence is to make the site interface attractive, intuitive and user-friendly. This helps to achieve the most effective perception of information.

We placed on the landing page in a logical sequence of text blocks, animation, images and buttons. This gave us the opportunity to naturally lead the clients to commit the target action - filling out the application form.

As part of the web-production stage, we have implemented relevant web and marketing solutions that represent the technical support of the resource.

Results

  • 01

    In synergy with the official dealer of Audi Center Kiev South, we were able to successfully implement another joint project.

  • 02

    We have developed two original selling pages with UI / UX design in order to convey to Audi potential and current customers the benefits of special programs for the Audi A5 and Audi Q3 through a capacious and informative story.

  • 03

    According to the results of this project, strategic cooperation with Audi Center Kiev South continued, and in the future, Clock Creative Lab has repeatedly helped the client to achieve new successes.

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