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SEO website promotion Pepe Jeans London

Client

Pepe Jeans London – this is a British brand specializing in the production of men's, women's and children's clothing, as well as footwear and accessories. The brand is the epitome of the rebellious spirit of London, which in all its glory appeared in 1960-1970. The brand is distinguished by originality, carelessness and convenience of models.

Interior design and shop windows for Pepe Jeans London

SEO promotion Pepe Jeans London

Tasks

When working on this project, we collaborated with foreign partners - official representatives of the Pepe Jeans London brand. Among the tasks that we implemented were:

  • design of shop windows and interior elements of stores;
  • development of printed image products;
  • adaptation of graphic layouts of printed materials and all official information received from the official representative of the brand, for the Ukrainian market;
  • system support and project management.

Adaptation

Working with a brand of such high level as Pepe Jeans London implies strict adherence to brand standards. However, for their use outside the United Kingdom, it is necessary to adapt official information to the specificities of the specific country’s market. This is the task we performed for the Ukrainian Pepe Jeans brand stores.

From foreign partners, we received a basis - visual solutions for the creation of tags, stripes, stickers on labels and showcases, design elements for shop windows and store interiors, and other printed materials. Then we refined it, focusing on the peculiarities of the perception of Ukrainian customers and the well-established rules of this segment in our country.

Website Promotion Strategies Pepe Jeans London
SEO кейс с promotion Pepe Jeans London

Design shop windows Pepe Jeans

As part of the adaptation and production of graphic products for the Ukrainian market, we took part in the design of shop windows. We chose the appropriate format for the design elements and created a catchy, eye-catching slogan. For example, the size of discount percentage indicators, which we received from an official representative of a brand, could vary from small elements to large-scale visualizations. Up to full zakleyka space showcases.

We performed a comprehensive adaptation of a unique concept for each advertising campaign in order to achieve the main task of effective window dressing - to attract customers.

Shop interior design

If the main task of the storefront is to attract customers, then the purpose of the store design is to keep them and lead to the purchase. In this context, the design of the retail space involves not so much work with the color of the walls and the distribution of decorative elements throughout the hall, as the use of sales technologies. These include:

  • rack placement;
  • distribution of objects that attract attention (shelfotokerov, "ties" on hangers, bright tags or stickers on tags);
  • development of the direction of movement of visitors in the retail space;
  • masking warehouse and utility rooms;
  • unique decoration of individual interior objects;
  • use of branded colors and key product colors.

The designer of the retail space must ensure that nothing distracts customers from shopping. The organization of the space and the design of the store, taking into account all these factors, allow us to create a positive consumer experience. This encourages customers to make a purchase and return to the store again.

Our solutions

  • 01

    An effective store interior design should not only be comfortable for visitors, but also memorable. In order to accomplish this task for Pepe Jeans, we designed the design of individual interior elements.

  • 02

    All work was carried out taking into account the concept of the brand, its style and unique philosophy. Pepe Jeans is the epitome of the rebellious spirit of London, which was most clearly manifested in the 1960s and 70s. It is a time of musical “British invasion” and English dominance in world culture. It was then that a whole pleiad of English designers appeared, and with them the Pepe Jeans London brand. The originality, carelessness and convenience of the models of the brand conquered the UK, and later - the whole world.

  • 03

    The combination of English chic, beauty and quality made Pepe Jeans a brand of young, modern and bold. What are only their seasonal collections, which since 2007 used prints of works by Andy Warhol - a symbol of denial of all outdated, boring and traditional.

Inspired by the uniqueness of the brand, we developed the denim walls with the flag of the United Kingdom painted on a scale sheet of coarse plywood as an element of the interior for placing goods. So we focused on the main products of Pepe Jeans and the originality of the brand.

SEO case promotion Pepe Jeans London
SEO promotion for Pepe Jeans London website

Development of printed image products by Pepe Jeans

We carried out the adaptation of the concepts of printed image products to the specifics of the Ukrainian market. They also supervised the production of: business cards, flyers, packages, instructions, tags and stickers on tags, discount size indicators for pasting display windows, shelf brackets and other interior design elements.

This task was part of the project's system support. Updating of printed products was carried out regularly - every season or even several times a season.

Adaptation and refinement of visual solutions that we received from foreign partners were necessary in almost every case. Without this, the schedule simply wouldn't work. In the context of the Ukrainian market, it often turned out to be too faded and imperceptible.

We worked with the size of the individual elements of the layout and color - most often used solid colors or color combinations of the British flag. The design that we finalized has always been directly focused on the customer, which gave results in the form of increased sales.

System support and project management

All the above tasks that we implemented for Pepe Jeans were performed as part of the holistic support of the project. We were responsible for the implementation of marketing activities provided for by the unified strategy of the official representative, here in Ukraine.

SEO promotion site Pepe Jeans London system support
SEO promotion site Pepe Jeans London project management

Conducted massive advertising campaigns. Such a system of interaction with the consumer involves contact with the brand at every possible point of communication. This means that from the first moment after the start of an advertising campaign, potential customers continuously receive targeted information about discounts or a new collection - through outdoor advertising, on the Internet, on the radio, in the shopping mall. Each of these interactions is intended to lead the customer to visit the store and purchase.

We not only adapted print concepts, developed and produced the design of shop windows and interior elements of the store, but also provided the logistics of all the necessary materials for the simultaneous launch of advertising campaigns in all Pepe Jeans branded stores.

Organization of retail space

After an advertising campaign has succeeded in attracting a customer to visit the store, it is necessary that the proper organization of the retail space and effective design lead him to purchase. We placed objects on which we need to focus attention - SALE-racks and shelftalkers with a key message.

Further, the correctly executed and placed printed image products served as "beacons". And led the client to the desired product, and then - to the checkout. At this target action were directed all the design elements. We created them in such a way that some work as one and strengthen the influence of each other.

Updating of printed products occurred several times a season. After the launch of the new design, an audit was performed - analytics of sales and the effectiveness of influencing the target audience.

SEO promotion site Pepe Jeans London showcase

Result

  • 01

    During our cooperation with the Pepe Jeans London brand, we have been able to accomplish all the tasks we have set, retain the existing level of sales and even increase it thanks to professional adaptations, the creation of original solutions and the system vision of the project.

  • 02

    We have a unique experience in the formation and refinement of advertising design concepts of stores, taking into account the specifics of the Ukrainian market. We have gained this experience in more than seven years of cooperation with foreign partners and official representatives of various brands of the highest level.

  • 03

    We can analyze the strengths and weaknesses of the project and form an efficiency strategy for your store, boutique or showroom. And also create a bright, emotional and functional interior, where every square meter will really “sell”.

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