VinoGrad is a premium-class Italian restaurant.
Vinograd is a premium-class Italian restaurant with an extensive wine list and traditional European cuisine. Representatives of VinoGrad came to Clock Creative Lab interested only in a high-quality copyrighting for their website, but during the discussion, it was decided to completely redesign the website and rethink its concept and content in order to create an original UI/UX design.
By the time VinoGrad started to work with Clock Creative Lab, they already had a website. The client was satisfied with it and believed that the bad quality text was its only problem - they wanted us just to adjust the text. Our team felt differently: the website did not correspond to the concept and the level of the restaurant and obviously needed a fresh strategic decision.
How the unique concept and strategy of the landing page was created?
Discussion of the project led to the development of a landing page for the "Banquets" section. The client wanted to increase the number of banquets being ordered. The landing page format completely satisfied the goals: there was nothing superfluous on the page, only photos, a small description, and a convenient application for ordering a banquet or buffet.
When the Clock Creative Lab team finally developed and set up the landing page for banquets, the low level of the old site became even more noticeable. The client offered to modify the existing one, but we have justified the need to make a completely new and unique website.
For the VinoGrad restaurant, we developed the original design concept of the new website, added completely new sections, including the "restaurant team" section. We felt that the visitor should know the staff in person as it adds confidence in the restaurant and creates a possibility for closer emotionl contact between the restaurant and its public.
We created a large photo gallery with pictures of the interior of the banquet hall and other restaurant premises. This decision was made after we noticed that the best European restaurants no longer seek to "tell” about themselves but to "show" themselves on their website, making such galleries the basis of the good restaurant’s website.
Creating a landing page
The work on the VinoGrad project was originally planned on a smaller scale, but the quality and efficiency of our work on the website quickly convinced the restaurant management of the need for more fundamental strategic changes. Starting with the development of a landing page for the VinoGrad banquets, our work has moved to the level of developing a new strategy, developing a new website, and adding new sections. We invented a unique concept of the website design, corresponding to the general ideology and history of the restaurant.
Marketing strategy development
When the new VinoGrad website was launched, our team conducted an advertising campaign on social networks as well as thought out and implemented a new strategy for the restaurant’s Facebook page. After the launch of the new website, there was a significant increase in attendance and visits. The new promotional model created a surge of attention to the VinoGrad restaurant — the statistics were impressive.
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