The strategic partnership between Clock Creative Lab and the official dealer of Audi in Ukraine - Audi Center Kyiv South - began with the development and promotion of a landing page for the greatest in the history of Quattro – the new Audi Q7.
Among the main objectives of the project were: market launch and sale of the key model of Audi Q7, as well as introducing the new car to the target audience. For the project implementation in the network, we have chosen the landing page format. It is, in fact, a micro website, created according to the "one page, one sentence, one target action" principle.
The landing page format is suitable for potential customers to get acquainted with a new product or service. Such web resource is used to show the key benefits of the product, so during the first visit to the website a visitor would want to:
The new Audi Q7 brings even more individuality, exclusivity, and fresh emotions. We sought to reflect all these extra features on the landing page. To do this, we decided to develop not just an effective selling page, but a full-featured microsite. Our goal was to make Internet users feel like they are visiting the actual store when they surf through the landing page.
Our creative team has designed the landing page with attention to the smallest detail: the design of the promo site, its efficiency, ease of navigation, and relevance of the data. When getting on the website, the client has to experience a true delight, as if they were driving a premium class car. We saw the new Audi Q7 as an athletic, timeless, and unique car. According to the mentioned qualities of the product, we designed the style of this landing page.
When creating visual and technical elements of landing page and placing them on the page, we were guided by the principles of UI/UX design. UI\UX is critical to make the perception of information as convenient and attractive to the user as possible. All functions of the website designed by the developers should be intuitive from the first seconds of stay on the website.
We used UI/UX design to effectively convey the key message about the car. We placed the information blocks on the landing page so that they were logically linked. Clock Creative Lab specialists also worked on: optimal page size, selection of effective media content, and creation of unique texts. In the end, we made a control check of the finished landing page to make the UI/UX design even more efficient.
In the Audi Q7 project, we used the technology of "Webvisor" for the record and subsequent analysis of the movement of visitors through the website. This is how we learned which elements and parts of the page draw more attention and which parts remain unnoticed. According to the test results, we have designed a landing page that would maximize the interest of the potential customers and lead them to the implementation of the target action – to order a test drive of the car or contact a consultant.
In order to impress and interest the user, we placed a short overview video of the model on the landing page. Sections of the website unobtrusively reveal the characteristic advantages of the car – its design, efficiency and the new Q7 technologies.
The size of the landing page depends on the cost of the promoted product. Therefore, for this project, we have created a fairly large-scale promotional website. We have placed a maximum of useful information on the website to help the client form a personal opinion about the Audi Q7 without visiting the salon. We also wanted to show the advantages of the dealer's offer in the most favorable light.
We always develop complex solutions, which include not only the website but also additional opportunities to promote the company or product. In the Audi Q7 project, in addition to the landing page, we created an advertising strategy for sales.
For the most effective distribution of advertising budgets, we used the call tracking service called Ringostat. It allowed us to define traffic flow channels and advertisements that give better results in terms of conversion to phone calls.
In cooperation with the official Audi Center Kyiv South dealer we successfully coped with the sale of the new Audi Q7:
Developed an advertising sales strategy for the Q7.
Set up advertising in different sources.
Created many advertising banners.
Are you ready to lead in your niche?
Let's discuss the real prospects for the development of your business!