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SEO website promotion Audi Q7

Client

Audi Center Kiev South – official dealer of the German concern Audi

How we won the trust of an official Audi dealer

SEO promotion Audi Q7

Audi Q7 Project Goals

The strategic partnership of Clock Creative Lab with the official Audi dealer in Ukraine “Audi Center Kiev South” began with the development and promotion of the Landing Page for the newest Audi Q7, the greatest Quattro in history.

Among the main objectives of the project were: the launch and sale of a key Audi Q7 model, as well as acquaintance of the target audience with a new car. We have chosen Landing Page format for project implementation in the network. This is a microsite that is created on the principle of “one page, one sentence, one targeted action”.

Landing is suitable for familiarizing potential customers with a new product or service. On such a web resource, the key advantages of the product are shown, so that when they first enter the Landing Page, the visitor wants:

  • learn more about the offer;
  • read the information on all screens and walk to the bottom of the page;
  • make an order or contact the company manager.

Audi Q7 is an expensive premium car. The task of landing page in the case of similar products is to collect applications of interested customers (leads). And as a result, to provide an opportunity to sell as many cars as possible in the shortest possible time.

Landing page development for Audi Q7

Specialists at Clock Creative Lab develop the landing page in stages in the following sequence:

  • 01

    Collect business intelligence. We carry out market research and collect as much information as possible about the client’s business and competitors. Within this stage, immersion into the specifics of the company takes place. We determine the uniqueness of the product, we work with positioning.

  • 02

    Formation of the concept. Based on the data obtained from the results of the first stage, we develop our vision of the project implementation. Create a holistic strategic proposal.

  • 03

    Development of design - visual and technical solutions, the logic of the layout of the site elements in accordance with the principles of UI / UX and the overall strategy of the project.

  • 04

    Web development. We implement the created solutions, develop the mobile version, perform SEO-optimization and detailed testing.

  • 05

    Audit web resource for errors. General reconciliation of the project on performance indicators.

Concept

The new Audi Q7 is more individuality, exclusivity and fresh emotions. All these extra features we sought to reflect on the landing page. To this end, we decided to develop not just an effective selling page, but a full-featured microsite. Our goal was to create a sense of visiting the salon for Internet users after they visited the site.

Our creative team has thought up a Landing Page to the smallest details: the design of the promotional site, its effectiveness, ease of navigation and data relevance. In order to get to the site, the client experienced a true admiration, as if he was driving a premium car. We saw the new Audi Q7 as an athletic, timeless and unique car. It is in this vein that we created the style of this landing page.

Audi Q7 website promotion strategies

Development of Audi Q7 UI / UX design

Creating visual and technical elements of the landing page and placing them on the page, we were guided by the principles of UI / UX design. This is necessary to make the perception of information as convenient and attractive to the user as possible. All the possibilities of using the site laid by developers should be intuitive from the first seconds of being on it.

We used UI / UX design to effectively convey a key message about the car. Placed information blocks on the landing page so that they were logically related. The Clock Creative Lab specialists also worked on: optimal page size, a selection of effective media content and the creation of unique texts. To make the UI / UX design even more effective, we performed testing of the finished landing page.

In the Audi Q7 project, we used the WebVizor technology to record and then analyze the movement of visitors through the site. So we found out which elements and parts of the page are more focused on, and what remains unnoticed. According to the test results, we formed the Landing Page in such a way as to maximize the interest of a potential client and lead him to perform the target action - order a test drive of a car or contact a consultant.

SEO promotion Audi Q7 design

Our vision

We placed a short overview video of the model on the landing page to impress and interest the user. Sections of the site unobtrusively reveal the characteristic advantages of the car - Design, Efficiency and New Technologies Q7.

The volume of the landing page is directly dependent on the value of the product being promoted. Therefore, for this project we have created a fairly large-scale promotional site. On it, we have placed the maximum of useful information to help the client form a personal opinion about the Audi Q7 without visiting the salon. And show in the most favorable light the advantages of the dealer offer.

Strategies to promote the Audi Q7 technology website
SEO promotion Audi Q7 landing page

Car overview video is not the only unique media tool that our specialists used on the Landing Page. We also introduced a photo review of the cabin with a rotation angle of 360 degrees. This function takes the buyer inside the car and allows you to see the whole interior down to the smallest details.

In the footer, we placed buttons for quick recording for a test drive, ordering a new Q7 and a callback ordering system, a price list with up-to-date information about bundling and cost, and the ability to go to the dealer’s website for more information.

Audi Q7 Internet Marketing Strategy

We always develop comprehensive solutions that include not only the site, but also additional opportunities for promoting a company or a product. In the Audi Q7 project, besides the landing page, we created an advertising sales strategy.

SEO visibility Audi Q7 marketing

* In order to deliver targeted information to potential and current customers, we have developed and implemented an advertising campaign on Facebox, Instagram and the Google Display Network. They also set up audience targeting and remarketing.

To promote on different platforms, content segmentation was performed. And regularly monitored the effectiveness of an advertising campaign using Google Analytics. If necessary, corrected to improve the effectiveness of the project.

Audi Q7 project performance audit

For the most effective distribution of advertising budgets, we used the all-tracking tracking service Ringostat. It allows you to identify traffic flow channels and advertisements that give the best results in terms of conversion to telephone calls.

Strategies to promote the website Audi Q7 efficiency
SEO promotion Audi Q7 ringostat

Using the Ringostat tool, we:

  • automatically determined the channel of advertising that led to the call;
  • found out where to place the most effective advertising for a new car, and in which traffic channels the sale of the model works best;
  • formed detailed customer behavior maps;
  • determined which site user made the call;
  • received detailed call data (duration, caller number, call result);
  • were able to improve the efficiency of managers.

Result

In cooperation with the official dealer of Audi Center Kiev South, we successfully coped with the sale of the new Audi Q7:

  • 01

    Developed an advertising sales strategy Q7.

  • 02

    Set up ads in different sources.

  • 03

    Created a lot of advertising banners.

* Our teamwork was so successful that, as a result of the Audi Q7 project, it developed into a long-term partnership. "Audi Center Kiev South" several times appealed to the Clock Creative Lab for the presentation and promotion in the network of new cars and special offers of the company. We tracked the results of implemented projects and advised on efficiency issues.

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