The strategic partnership of Clock Creative Lab with the official Audi dealer in Ukraine “Audi Center Kiev South” began with the development and promotion of the Landing Page for the newest Audi Q7, the greatest Quattro in history.
Among the main objectives of the project were: the launch and sale of a key Audi Q7 model, as well as acquaintance of the target audience with a new car. We have chosen Landing Page format for project implementation in the network. This is a microsite that is created on the principle of “one page, one sentence, one targeted action”.
Landing is suitable for familiarizing potential customers with a new product or service. On such a web resource, the key advantages of the product are shown, so that when they first enter the Landing Page, the visitor wants:
The new Audi Q7 is more individuality, exclusivity and fresh emotions. All these extra features we sought to reflect on the landing page. To this end, we decided to develop not just an effective selling page, but a full-featured microsite. Our goal was to create a sense of visiting the salon for Internet users after they visited the site.
Our creative team has thought up a Landing Page to the smallest details: the design of the promotional site, its effectiveness, ease of navigation and data relevance. In order to get to the site, the client experienced a true admiration, as if he was driving a premium car. We saw the new Audi Q7 as an athletic, timeless and unique car. It is in this vein that we created the style of this landing page.
Creating visual and technical elements of the landing page and placing them on the page, we were guided by the principles of UI / UX design. This is necessary to make the perception of information as convenient and attractive to the user as possible. All the possibilities of using the site laid by developers should be intuitive from the first seconds of being on it.
We used UI / UX design to effectively convey a key message about the car. Placed information blocks on the landing page so that they were logically related. The Clock Creative Lab specialists also worked on: optimal page size, a selection of effective media content and the creation of unique texts. To make the UI / UX design even more effective, we performed testing of the finished landing page.
In the Audi Q7 project, we used the WebVizor technology to record and then analyze the movement of visitors through the site. So we found out which elements and parts of the page are more focused on, and what remains unnoticed. According to the test results, we formed the Landing Page in such a way as to maximize the interest of a potential client and lead him to perform the target action - order a test drive of a car or contact a consultant.
We placed a short overview video of the model on the landing page to impress and interest the user. Sections of the site unobtrusively reveal the characteristic advantages of the car - Design, Efficiency and New Technologies Q7.
The volume of the landing page is directly dependent on the value of the product being promoted. Therefore, for this project we have created a fairly large-scale promotional site. On it, we have placed the maximum of useful information to help the client form a personal opinion about the Audi Q7 without visiting the salon. And show in the most favorable light the advantages of the dealer offer.
We always develop comprehensive solutions that include not only the site, but also additional opportunities for promoting a company or a product. In the Audi Q7 project, besides the landing page, we created an advertising sales strategy.
For the most effective distribution of advertising budgets, we used the all-tracking tracking service Ringostat. It allows you to identify traffic flow channels and advertisements that give the best results in terms of conversion to telephone calls.
In cooperation with the official dealer of Audi Center Kiev South, we successfully coped with the sale of the new Audi Q7:
Developed an advertising sales strategy Q7.
Set up ads in different sources.
Created a lot of advertising banners.
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