Landing-page

A simple and clear way to inform the audience about your offer within one page

Landing page is a full-fledged one-page website which contains maximum information about your product or service. Within one page of the website, there are several sections that disclose the advantages of your offer in a capacious and informative manner, and contain your contacts and other info.

Landing page is not exactly a website, but a direct selling tool

Unlike a traditional website with a large number of sections and lots of information, a landing page is the most targeted web page that contains a specific and available description of your offer.

If a landing page is correctly done, it makes the visitor to make a decision. It’s not just a familiarization, but a specific target action

Depending on the marketing strategy, a landing page provides doing certain actions by a visitor, such as:

confirmation of a purchase

entering contact information

newsletter subscription

registration on the main website

downloading an application

voting or participating in a competition

Being a single system, all elements of the website are linked to serve one purpose — to provide the maximum conversion.

Transition to your landing page is made from online ads, contextual advertising in search results, social media, and mail-outs.

The most up-to-date landing page’s format is click through rate (CTR) pages, which contain a detailed and smart advertising proposal. The entire structure of such landing page is aimed at getting a customer’s response; the full range of marketing tools is used to increase customer interest, from slogans and bright large buttons to countdown timers.

The aim of a CTR-page is to encourage a visitor to do a specific action right now (to buy a product, subscribe to a service or company news, and download software).

It is very important to correctly highlight key points of your offer’s advantages, without giving the visitor a chance to ignore your proposal.

How long does the development of a landing page take?

The completion period is always individual. But on the average, the development of a high-quality up-to-date landing page takes from two weeks to one month. To get a custom-made website operating correctly and flawlessly, you will need to wait. Yes, other companies do have ready-made solutions — they are fast, but remaking this kind of website will be more expensive and take even longer. There will be a lot of things to be reconfigured and remade.

Here you will get a highly efficient up-to-date landing page, which will provide real sales and increase in customers.

Is it true that a landing page is worse than a full-fledged website?

No, this comparison is incorrect. The format of a landing page is designed to solve specific problems — and it effectively copes with them.

In fact, it’s a full-fledged one-page website too, which has its advantages and disadvantages; the choice preference depends on your requirements and ambitions.

Is there a need to have a full-fledged website after launching a landing page?

Yes, of course. It can’t bring such results as a full-fledged website. Taking into consideration that a landing page initially has poor SEO promotion indicators, it is very difficult to achieve good results without having a full-fledged website. In fact, you stop getting results (calls, customers) as soon as you stop allocating the budget for search advertising (it is when users click on such ads, they usually get to your landing page).

And vice versa, a landing page can be very useful even if you already have a full-fledged website. The landing will attract an additional audience and the attention of the target audience to any specific offer/product. This is especially beneficial when you present a wide and diverse range of products/services. Landing page is a powerful working tool to increase sales, which does not interfere with the main website. Ideally, they should work collectively.

Are landing page and business card website the same?

A landing page and a business card website are two different things. Despite the similarity of their formats, they have different purposes and features, which are not-so-obvious.

A landing page is tooled for selling a particular product / service, and a business card website is a simplified, but still a form of a full-fledged website that, apart from selling, fulfills other important tasks.