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The strategy of complex promotion of the Mercedes-Benz car dealer

Strategies to promote the site of Mercedes-Benz

Client

Mercedes-Benz an official dealer of the Mercedes-Benz vehicles

SEO promotion Mercedes-Benz GLE

Mercedes-Benz – Beginning of cooperation

From the very beginning, it was obvious to us that our customer is not just an ordinary car dealer; this customer represents the important changes and innovations that are promoted by Mercedes-Benz itself. Accordingly, some standard promotion schemes that were already used by the Ukrainian representatives of Mercedes-Benz couldn’t work in this case.

In a quite short time, we have developed a unique strategy which gave us a clear vision of what our product should look like in the future. We defined the goals and vectors of development that would guarantee sales growth as well as increase awareness about the brand and develop its visibility on the Internet.

According to the promotion strategy, the work on the website was divided into three stages: first, we presented a range of SUVs, then – sedans, and in the third stage we added the information about all Mercedes-Benz services for customers – lending, insurance, service and much more.

The client was satisfied with the results of the first stage of work: the sales center at Kiltseva road marked the effectiveness of the strategy and noted the high visual and technical quality of the Internet product.

Best website or nothing

Clock creative lab has a non-standard approach to the work: we adapt to the product quickly and effectively. In our work with Mercedes-Benz, this approach was reflected in the fact that we confidently adopted the main values of the brand – perfection, attractiveness, and responsibility. As we decided then, "either we will make the best website or we make nothing!", referring to the famous Gottlieb Daimler’s quote “The best or nothing at all”.

After all, we made it: Mercedes-Benz sales center at the Kiltseva road has the only Ukrainian official website created by the modern innovative concept. It is the only dealer in Ukraine with the Internet product of such level, developed and effective, having wide functionality, a variety of media decisions, and, what’s most important - its own warehouse of available vehicles. Today, we look as official as possible, and this reflects our common desire with Mercedes-Benz - to be the best player on the market.

SEO website promotion Mercedes-Benz GLE

Intellectual adaptation of German standards in Ukrainian realities

SEO website promotion Mercedes-Benz G-class

When developing the website, we focused on the original German Mercedes-Benz website, adapting it to the local demands and trends. The team of Clock creative lab was the first among the dealers in Ukraine to transfer a full-scale warehouse of vehicles to the website. We presented the cars to our users in a convenient format of an online store, so the cars can be viewed and ordered from the internet page – this has never been done before.

The newest from the world of Mercedes-Benz – for the whole Ukraine

We are convinced that such a brand as Mercedes-Benz should be present in the Ukrainian market on a high level. As part of this approach, we have ensured the regular appearance of the most up-to-date information from Mercedes-Benz on our website. As soon as the new content appears on the German official website of the brand, we instantly master it, quickly translate and upload it to our website. This gives us a lot of advantages, including a steady increase in visibility and increased attention to the dealer. We always work with the German sources carefully and insightfully, trying to be the first to understand the new product and adapt its essence to our audience. It was us who first presented the big pages about the new SUV GLE, the new V-Class, CLA Coupe and B-Class models, as well as the first electric crossover of the EQC brand in Russian and Ukrainian languages.

Our visitors are always the first to learn everything new and important from the world of Mercedes-Benz. In particular, thanks to our blog, the latest information about new models, systems, events and plans of the German premium brand regularly appears in the "news" section. These are not some regular news that every dealer posts: our advantage is the high-class adaptation of the German source for the Ukrainian client. Also, we differ in the extreme speed of reaction when important news from Mercedes-Benz are posted.

As soon as a new press release comes out, we study the product, understand it and transfer all the information concerning the advantages of the car and the efficiency of technologies to the client in an accessible form.

We lovingly host the Facebook and Instagram pages of the Mercedes-Benz sales center at Kiltseva road, using them as an additional tool to increase sales and improve visibility.

SEO promotion Mercedes-Benz news

We create live content during on-site test drives

When creating content, we focus not only on the Germans: we conduct our own unique test drives of Mercedes-Benz cars to feel their advantages on ourselves and bring all the most important things to our users. This "live" format of reviewing the new models lets us deeply understand the product and serve the Ukrainian audience better.

On-site test drives are good not only for getting unique content: we also get great returns in the context of SEO promotion. For example, a test drive of a Mercedes-Benz GLS 350d for just one day gave us more than 150 keywords in Google, which is a serious indicator.

SEO website promotion Mercedes-Benz GLS
SEO case for Mercedes-Benz promotion

Working with the Sales Department

Our work with the Mercedes-Benz sales center at Kiltseva road is not limited to Internet development; we as well provide active support in terms of business development. We are constantly working with the Sales Department and give valuable suggestions to improve its efficiency. We monitor calls and the quality of employees’ work, as well as discuss our observations with the company's management. Such close interaction allows us to maintain and increase the base of regular customers.

Work on new results

The current promotion strategy is actively used and shows a great tendency to increase the popularity of our product. We see the high dynamics of development and every communication with a new client only proves it. At the first stages of work we have built a quality foundation, provided the opportunity for continuous development and guaranteed 100% working product. We are confidently taking the lead and work to ensure higher and higher results.

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