Clock creative lab has a non-standard approach to the work: we adapt to the product quickly and effectively. In our work with Mercedes-Benz, this approach was reflected in the fact that we confidently adopted the main values of the brand – perfection, attractiveness, and responsibility. As we decided then, "either we will make the best website or we make nothing!", referring to the famous Gottlieb Daimler’s quote “The best or nothing at all”.
After all, we made it: Mercedes-Benz sales center at the Kiltseva road has the only Ukrainian official website created by the modern innovative concept. It is the only dealer in Ukraine with the Internet product of such level, developed and effective, having wide functionality, a variety of media decisions, and, what’s most important - its own warehouse of available vehicles. Today, we look as official as possible, and this reflects our common desire with Mercedes-Benz - to be the best player on the market.
Intellectual adaptation of German standards in Ukrainian realities
When developing the website, we focused on the original German Mercedes-Benz website, adapting it to the local demands and trends. The team of Clock creative lab was the first among the dealers in Ukraine to transfer a full-scale warehouse of vehicles to the website. We presented the cars to our users in a convenient format of an online store, so the cars can be viewed and ordered from the internet page – this has never been done before.
The newest from the world of Mercedes-Benz – for the whole Ukraine
We are convinced that such a brand as Mercedes-Benz should be present in the Ukrainian market on a high level. As part of this approach, we have ensured the regular appearance of the most up-to-date information from Mercedes-Benz on our website. As soon as the new content appears on the German official website of the brand, we instantly master it, quickly translate and upload it to our website. This gives us a lot of advantages, including a steady increase in visibility and increased attention to the dealer. We always work with the German sources carefully and insightfully, trying to be the first to understand the new product and adapt its essence to our audience. It was us who first presented the big pages about the new SUV GLE, the new V-Class, CLA Coupe and B-Class models, as well as the first electric crossover of the EQC brand in Russian and Ukrainian languages.
Our visitors are always the first to learn everything new and important from the world of Mercedes-Benz. In particular, thanks to our blog, the latest information about new models, systems, events and plans of the German premium brand regularly appears in the "news" section. These are not some regular news that every dealer posts: our advantage is the high-class adaptation of the German source for the Ukrainian client. Also, we differ in the extreme speed of reaction when important news from Mercedes-Benz are posted.
As soon as a new press release comes out, we study the product, understand it and transfer all the information concerning the advantages of the car and the efficiency of technologies to the client in an accessible form.
We lovingly host the Facebook and Instagram pages of the Mercedes-Benz sales center at Kiltseva road, using them as an additional tool to increase sales and improve visibility.
We create live content during on-site test drives
When creating content, we focus not only on the Germans: we conduct our own unique test drives of Mercedes-Benz cars to feel their advantages on ourselves and bring all the most important things to our users. This "live" format of reviewing the new models lets us deeply understand the product and serve the Ukrainian audience better.
On-site test drives are good not only for getting unique content: we also get great returns in the context of SEO promotion. For example, a test drive of a Mercedes-Benz GLS 350d for just one day gave us more than 150 keywords in Google, which is a serious indicator.
Work on new results
The current promotion strategy is actively used and shows a great tendency to increase the popularity of our product. We see the high dynamics of development and every communication with a new client only proves it. At the first stages of work we have built a quality foundation, provided the opportunity for continuous development and guaranteed 100% working product. We are confidently taking the lead and work to ensure higher and higher results.
Are you ready to lead in your niche?
Let's discuss the real prospects for the development of your business!