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SEO website promotion Let's help

Client

Let's help – international charitable foundation.

Feel in a new way: social project of helping blind people

SEO promotion Let's help

Developing a landing page with UI / UX design

The main goal of the project was the development of an invitational website for the event, which our client soon planned to conduct as part of the Black Box social project. The event format is a charity dinner organized to raise funds for the purchase of braille printers. Such devices produce printed materials that help blind people discover the world.

To implement the project in the network, we decided to develop a landing page. Such a web resource is created on the principle of “one page, one sentence, one target action”, which fully corresponded to the main objectives of the project.

Properly formed landing should make the visitor want:

  • learn more about the offer;
  • Read the information on all screens and walk to the bottom of the page;
  • apply for a consultation with a manager or purchase a product / service.

Creating a one-page website that solves such problems has become our goal for Black Box. During the initial stage of work, we traditionally deeply studied the specifics of the project in order to subsequently develop exclusive marketing and advertising solutions.

The idea of a social project

We found out that the uniqueness of the project lies in the fact that the Black Box allows you not only to donate funds to charity, but to really feel and discover for yourself how the world of blind people works. The organizers of the gala evening planned to offer their guests for several hours to plunge into total darkness. The participants of the action were supposed to enter the restaurant hall blindfolded. Then, with the help of volunteers, go to their tables to enjoy a three-course dinner while listening to live music. What exactly will be served, the guests were not informed.

The guests should remove the blindfolds and exchange impressions only after the evening was over. Prior to this, a similar format of Let's help has already been successfully held in Kiev, Odessa and Lviv.

SEO promotion Let's help the concept

Concept

1

Within the framework of the first stage of work, Сlock Creative Lab specialists discovered that the Black Box feature is that a significant proportion of the project is given to emotional perception. The effect that the guests should take part in a gala dinner: feel, understand on their own, albeit a short experience, how it is to live without sight. It was this uniqueness of the Black Box that we sought to convey through the site-invitation.

2

Each screen of our landing page had to immerse the user in a new world of blind people more and more to talk about the problems that the project aims to solve. Fundraising was needed to provide specialized literature, printed in Braille, libraries and schools of the largest regional centers of Ukraine. The extreme shortage of books for the blind was due to years of underfunding of the production of such literature from the state budget.

3

We did not doubt the success and efficiency of the project concept, since at the time of creating the site invitation to a charity dinner in Dnipro, the Black Box had already received several awards as the “Best Innovative Project” at the Ukrainian Contests Ukrainian Event Awards and Blagodiina Ukraine 2015.

Developing a landing page for Black Box

Creating a landing page for the client’s Let’s help specialists at Clock Creative Lab performed in stages in this order:

  • 01

    Collect business intelligence. Market research based on the most complete information about the client’s company and competitors. Immersion in the specifics of the event and the company. Highlighting the uniqueness of the event, the formation of proposals for the end user, work with the positioning of the project.

  • 02

    Formation of the concept of landing page. Based on the data obtained during the first stage, we create our vision of the project implementation. We are working on a holistic strategic proposal.

  • 03

    Creating a design - visual and technical solutions, the logic of the location of elements of a one-page site in accordance with the principles of UI / UX and the overall strategy of the project.

  • 04

    Web development. We implement the developed solutions, create a mobile version of the site, perform SEO-optimization and detailed testing.

  • 05

    Audit web resource for errors. General reconciliation of the project on performance indicators.

Website Promotion Strategies Let's help

Landing structure

When developing the Landing Page structure, we aimed to deliver the key message to the user as efficiently as possible - the unique benefits that the guest will receive when attending a gala dinner. On the main screen there is a button with the caption “Turn off the light. Turn on your feelings. ” By clicking on it, the user goes to a one-page site. The main screen is transformed. A photo of the served table with a beautiful dish and a glass of wine appears on it. Against the background of the image is a text indicating the date, place, time and name of the event, to which the site is dedicated.

The picture consists of two parts - color and black and white. Below on a white background is a description of the purpose of the project. Opposite to the black background is placed the same text, written in braille.

The main screen is interactive. The animation allows the color and black-and-white halves of the screen to change places when you hover. There are also text blocks with standard and braille fonts. The purpose of this design was to show how differently any information and the world look to a person with vision and one who is deprived of this ability. On the following screens:

  • more disclosed the problems of the project;
  • describes the format of the event;
  • current fund results are presented;
  • posted application form for registration;
  • a list of partners and (in the footer) the opportunity to learn more about the fund on the organization's website and on social networks is presented.

At any time on the landing page, the user has the opportunity to register to attend a charity dinner, make donations to the project, see how much money has already been raised and how much is needed to fulfill the stated goal. All this allows you to make a dynamic button to call for action "Let's do it."

UI / UX Black Box site design and usability

When developing the visual and technical elements of the landing page and placing them on the page, we were guided by the principles of UI / UX design. This is necessary to make the perception of information as convenient and attractive to the user as possible. And also so that all the possibilities of using a landing page laid by the developer are intuitive from the first seconds of being on the site.

We organized one-page website screens for Let’s help so that their contents are logically connected and lead the user to perform targeted actions - attend a gala dinner or deposit a convenient amount of money in support of the project.

Creating a one-page invitational site for the Black Box charity dinner, the Clock Creative Lab team worked on: optimal page size, compilation of effective media content and the development of unique texts. All applied style techniques, like the site as a whole, are adaptive. It is necessary that the resource functions equally efficiently and is displayed on all types of devices.

Website promotion strategies Let's help design

Result

  • 01

    During the work on the Black Box project, we managed to fulfill all the tasks set by the client - to create a landing page that reflects the unique format of the event in order to attract the target audience to take part in a charity dinner.

  • 02

    It was an honor for us, together with the International Charitable Foundation Let’s help to work on the implementation of such a socially important project.

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