Project
EuroClub is the official location of the international song contest "Eurovision-2017", designed for parties and events for participants, their fans and members of the press.
The organizers of the international song contest "Eurovision-2017" requested us to develop a website for selling tickets to visit EuroClub. It is located at the “Parkovyi” congressional exhibition center, an official location of the competition. The ceremonies, pre-party, after-party, and performances were planned to be hosted at this location. EuroClub was to become a place of informal meetings, where people could rest before rehearsals and shows. The main audience is the participants, their fans, guests, accredited press and delegations.
The task was not too difficult technically, however, it was of high responsibility, as the web resource for EuroClub was to become part of the official website of Eurovision.
The purpose of the web resource was to convey the benefits of the EuroClub format, the spirit of the Eurovision, and to provide guests with the opportunity to easily and conveniently buy a ticket. It also contained information on how to exchange a ticket to an access pass required to visit the location.
To implement the project in the network, we decided to choose the Landing Page format. It was fully consistent with the tasks that we wanted to implement. With the help of the landing page, we could simply tell you about EuroClub and the program of planned activities and also to focus the attention of users on the purchase of the ticket. As part of the format, we created a web resource on the principle of "one page, one sentence, one target action."
The Clock Creative Lab specialists create one-page websites according to such stages:
Formation of the conclusion based on business analytics. Market research is conducted in order to obtain the most complete information about the project, the client's company and competitors. We determine the uniqueness of the offer and work with the positioning.
Creating a concept. Based on the data obtained from the first stage, we develop our vision of the project and a holistic strategic proposal.
Design – visual and technical solutions, the logic of the layout of the website in accordance with the principles of UI/UX and overall strategy of the project.
Web-development. We implement the created solutions, develop a mobile version, perform detailed testing.
Audit a web resource for errors. General reconciliation of the project on performance indicators.
For EuroClub, we wanted to create a website with a simple and clear structure. In accordance with the tasks, the landing page was divided into several screens-sections. On the main screen, we placed the symbol of "Eurovision-2017" – Ukrainian beads. Animation effects were applied to some of the beads, making them rotate. Also, on the first screen, we landed the event logo, menu, multilanguage buttons, and the key ones– "Get access" and "Buy a ticket".
The second screen contains a summary of the EuroClub, the schedule of parties and ceremonies to be held on the main stage and in the Euro Fan Cafe. Next – gallery, contacts, form of communication and a map showing the location of the “Parkovyi” congressional exhibition center.
We have issued the instructions on how to change the purchased ticket to an "Access Pass" in EuroClub as a pop-up window. The user can read it from the very first seconds after entering the website by clicking the "Access" button on the home screen.
In the development of a landing page, the Clock Creative Lab specialists implement the principles of UI/UX design. Such work involves a special approach to the design of single-page website screens. The developers focus on the interests of the users and the convenience of interaction with the web resource. Studies show that a positive user experience pushes to commit the target action, which in our case is to buy a ticket. The logic of placement of information blocks, as well as all decorative and functional elements, was subordinated to this purpose.
The design of a landing page for EuroClub we made to be adaptive. Creating it, we used animation effects, interactive pop-ups, and convenient application forms. Due to the adaptability, the website works effectively and is displayed on all kinds of devices. The design of the one-page site was performed in the corporate style of "Eurovision-2017".
The Landing Page provided convenient access to the information about EuroClub, as well as an opportunity for guests to buy tickets for any events of the night club.
More than 10 thousand tickets to the night events were sold just through the website developed by Clock Creative Lab.
Thanks to our experience, we were able to create not just a website, but an effective business tool that solves the current problems of our client’s company.