OIO – manufacturer of electric scooters and electric bicycles.
Working with clients who have ambitions of a “big international brand” is always a real pleasure for our team. The manufacturer of electro-scooters and electric bicycles OIO - at the time of acquaintance, not having its own design elements - decided to conquer the market and enter the international arena in the near future. The success of the company was already high, but no visual identity. Products have been successfully created for a long time, but there is no unique name, no design, no logo. Fix the situation decided by Clock Creative Lab.
How the brand's visual identity is shaped?
Before us was a “clean sheet” on which it was necessary to skillfully express the essence of the brand and create a memorable product design. To shape the future of the brand, its character and identity. Difficult, but bright and interesting creative work - with dozens of sketches and regular discussions.
First there was the word
The design and the entire brand identity is formed mainly on the brand name. Therefore, you first need a name - in the future, based on it, the whole design will “grow”. We have developed a unique OIO naming - absolutely authentic, visually “tenacious” and minimalistic. The name is well remembered and identified, suitable for different formats of visual execution and replication.
The name OIO even visually resembles a bicycle: the letters OO are made like wheels, and I between them resembles a bicycle frame. Logo on an intuitive level reports on the brand's belonging to the field of bicycle transport and electrical engineering. This is realized through the transformation of the name into a schematic depiction of a cyclist at the wheel or sockets (a reference to the inclusion in the power grid). There was also a version of the image in the form of a lightning, which indicated the connection of the goods with the category of electrical engineering, electricity.
In working with the logo, we managed to create the right associations with the audience and make the brand visually memorable. Logo OIO is equally profitable on all devices and platforms.
Finally, product design.
With a unique name and logo, we started to design bikes. Set a goal - to create a spectacular and functional product design of the international level. In addition to creative work, they were engaged in market research and the target audience, made design presentations for focus groups. At this stage, we developed 40 design options for six models of electric bikes and electric scooters (from six to eight versions of the design of each model).
Packaging as a physical embodiment of design.
Now you should make the design a part of a full-fledged functional product - put it on the bikes, and most importantly - create a unique packaging design.
The product should be beautifully packaged, in a single style decision. How it happened with us! The design corresponds to the general concept, it looks spectacular and well remembered.
We have developed two types of packaging - for the main part of products (Mass market box) and VIP models (Box premium). Premium models of electric bikes come in a slightly darkened and more catchy packaging to emphasize the elitism of the product.
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