Inspired by goals
Long-term partnership with Audi Center Kyiv South has brought us successful experience in promoting automotive projects in the premium segment. The presentation of RS and R series models on the Ukrainian market became the fourth project for Clock Creative Lab which we implemented together with the official dealer of the German manufacturer. We were confident in our abilities and as soon as the goals of the project were defined, we immediately took up their implementation.
The peculiarity of the project was that we had to create a web resource to promote and sell not just one car, but seven at once: RS 3, RS 5, RS 6, RS 7, RS Q3, TT RS, and R8. We have identified two key objectives – to introduce potential and current customers to the RS and R series and separately with each model for the subsequent sale. To implement the goal, we decided to develop a special micro website for Audi RS.
With the help of the micro website, we sought to convey the spirit of Audi and the unique advantages of both the RS and R series, as well as each model in particular, to the current and potential customers. According to the concept developed by us, the resource was to become a special space for the presentation of the delightful "Audi RS League" and a tool to fully immerse the user in the world of Audi sports cars. Thus, the website helps not just to get acquainted with the models, but “feel” the future car without visiting the actual store.
When developing a website for Audi RS, we took into account the key principles of UI/UX design. We designed the web resource so that a visitor would be comfortable and pleasant to use all available buttons, tools, and programs.
While working on the organization of the website structure and the sequence of screens and sections, our goal was to create intuitive and simple navigation. For this purpose, the Clock Creative Lab specialists have also developed a non-intrusive dynamic button that sends to an “order car” application, so that the client can conveniently place an order at any moment of the website use. All these factors in total naturally push the user to the target actions – to obtain the most complete information about the cars and fill out the application form for a consultation with a representative of Audi.
When developing the technical support of the website, we introduced the latest web and marketing tools. First of all, Clock Creative Lab specialists worked on the optimal size of the resource. Size, that would allow the client to access a sufficient amount of useful media and text content, and at the same time providing instant page download. For the convenience of using the resource on various gadgets, we have also created a mobile version of the website.
In this project, we have implemented the principle of "24/7 advertisement" – from the moment of launch we continuously promoted the new models of RS and R series through the website and interacted with customers. This approach allowed us to implement the main objectives of the project – the presentation of the Audi series, acquaintance with the models of supercars, and their sale.
On the main page, we decided to put all the information about the "Audi RS League" to impress and interest the user. To create a wow-effect, we have demonstrated a video slider with short reviews of the models. After seeing your future car directly in action on the road, already on the next screen you can start the engine and hear all its power with one click. Further, after getting acquainted with all the advantages of the sports series through large-scale images and unique texts, the client can go to the page of a particular model. Every model’s page looks like an actual interior of the car, where a visitor can see all the details and ride it right in the browser window.
In the course of long-term cooperation with Audi Center Kyiv South, we have proved that our unique approach allows us to create not just websites, but full-fledged business development strategies in the network. Web solutions from Clock Creative Lab are always exclusive, reflect the individuality of the company, corresponding to its positioning, and are always made for a specific business purpose.
Need an effective web tool to conquer and maintain leadership in your niche?
Let's discuss the real prospects for the development of your business!