Inspired by goals
Long-term partnership with “Audi Center Kiev South” brought us successful experience in promoting auto business projects in the premium segment. The presentation on the Ukrainian market of the RS and R series models was for Clock Creative Lab the fourth project that we implemented together with the official dealer of the German concern. We were confident in our abilities and, as soon as the goals of the project were defined, we immediately set about implementing them.
The peculiarity of the project was that we needed to create a web resource for promoting and selling not one car, but seven at once: RS 3, RS 5, RS 6, RS 7, RS Q3, TT RS, R8. We have identified two key objectives - to acquaint potential and current customers with the RS and R series and separately with each model for subsequent sale. To implement them, we decided to develop a special Audi RS microsite.
With the help of the microsite, we sought to convey to the current and potential Audi customers the spirit and unique advantages of both the RS and R series in general and each model in particular. According to the concept developed by us, the resource was to become a special space for the presentation of the delightful “Audi RS League”. As well as a tool for immersing the user in the world of sports cars Audi. In a way not just to get acquainted with the models, but to really feel your future car without visiting the salon.
When developing a site for the Audi RS, we took into account the key principles of UI / UX design. Designed a web resource so that the visitor was comfortable and pleasant to use all the available buttons, tools and programs.
Our goal was to create an intuitive and simple navigation, working on the organization of the site structure and the sequence of placement of screens and sections. For this purpose, Clock Creative Lab specialists also developed an unobtrusive dynamic button for switching to the model's order form, so that the customer can make an order at any time on the site. All these factors in the amount of naturally push the user to target actions - obtaining the most complete information about cars and filling out the application form for consultation with an Audi representative.
In developing the technical support of the site, we introduced the latest web and marketing tools. The Clock Creative Lab specialists worked on the optimal size of the resource. One that allowed the client to get access to a sufficient amount of useful media and text content, while providing instant downloads. For ease of use of the resource on various gadgets, we also created a mobile version of the site.
We implemented the principle of "advertising 24/7" in this project - from the moment of launch, we continuously talked through the site about new models of the RS and R series and interacted with customers. This approach allowed us to realize the main objectives of the project - the presentation of the Audi series, acquaintance with models of supercars and their sale.
On the main page we decided to put all the information about the “Audi RS league” in order to impress and interest the user. To create a WOW effect, we have implemented a video slider with short reviews of models. After seeing your future car directly in action on the road, on the next screen you can start the engine and hear all its power with the touch of a button. Further, having familiarized with all the advantages of the sports series through large-scale images and unique texts, the client can go to the page of a specific model. Having done this, he seems to be inside the car, where you can see all the details and take a ride on the supercar right in the browser window.
During the long-term cooperation with Audi Center Kiev South, we proved that our unique approach allows us to create not just websites, but full-fledged strategies for developing online business. Web solutions from Clock Creative Lab are always exclusive, reflect the company's personality, correspond to its positioning and close a specific business problem.
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