Marketing services

Online Marketing

People like spending money on the Internet, and therefore you need to win customers here.

Online marketing is a package of measures aimed at promoting goods/services in the online environment.

Habitual advertising is no longer convincing for the audience, which has become much more experienced. But professional online marketing with a unique strategy provides real opportunities for a low-pressure and unstandard telling about your advantages.

Why do you need online marketing?

The main goal, of course, is selling — the website’s visitors have to become real buyers. With the greater access to the Internet, the online marketing tools have gradually emerged.

Today, no decent marketing companies can do without involving the online marketing resources.

Online marketing has important advantages that compare it favourably with the traditional promotion of goods offline.

Advantages:

Maximum accuracy in reaching the right audience

Online marketing contains the tools that allow selecting people according to specific filters to show ads only to them.
Interactivity

You can improve direct interaction with the audience, strengthen communication with customers, and monitor the situation.
High-quality web analytics

You will have up-to-date and detailed statistics on the visitors' interest. There is an ability to quickly analyze the effectiveness of certain actions, and improve your approach if needed.

Use of online marketing give a business two important opportunities:

cost optimization — you don’t have to pay salaries to your sales department employees and spend money for advertising expansion of the company's activities — you can enter the national and international markets, extending beyond the local activities. In this case, almost no additional costs are required.

And your company’s chances of success, whether it’s small or large, will be more balanced. The features of promotion online are more democratic.

It’s much easier and cheaper to enter the market aided by web technologies than through traditional advertising media. In addition, online marketing itself is developing rapidly, which means that it gives more and more new opportunities.

Online marketing strategy

Online marketing provides great opportunities for brand promotion and making the brand’s commercial offer through the Internet. It’s the most interactive, selective, and manageable promotional tool that turns web users into active buyers and customers.

Attracting new visitors, increasing the website’s effectiveness, and tirelessly bringing customers back to you, the online marketing tools ensure sales growth. Unlike other types of marketing, web promotion not only attracts customers but also can effectively introduce them into the circle of your customers.

Online marketing does not force anybody to buy a product, but makes it so attractive that the audience gets strongly interested in it — and such goods and services sell themselves. To achieve this, you need a good plan — a clever online strategy.

What is a marketing strategy in online marketing?

This is a long-term promotion plan which has an ultimate goal, but does not call for planning every little detail. In our situation, the aim of such strategy is to increase sales. Accordingly, the development of a strategy in online marketing should include actions leading to a real revenue increase of a company.

Why do you need a strategy in marketing?

You can do business without any strategy, but you will not be able to develop it without following a considered policy. If you want to develop your company and invest in its promotion, you need a marketing strategy. Otherwise, you will bear chaotic and unsystematic expenses.

Clock Creative Lab develops an individual action plan for sales growth

Not only we plan the strategy, but also keep an eye on performance to plan — otherwise, even a brilliant promotion scheme will not bring any results. It should be remembered that a standard step by step strategy that works for any business is a myth. Unfortunately, there are no commonly used solutions. Our company develops only custom-made strategic solutions, interrelated with and leading to achieving a single goal — a real sales growth.

We are able to develop the weaknesses of your business, strengthen its strengths, and make the best use of available resources.

c l o c k

Online marketing solves the following tasks:

Attracting visitors to your website
Promoting your goods/services
Increasing the range of activity
Increasing brand awareness and reinforcement of brand image
Close collaboration with the audience

Main online marketing means are:

Search advertising

Attracting a target audience by means of ads in search engines — Yandex.Direct, Google AdWords services are used here. This advertising is characterized by high targeting and a fully automated process.
Search remarketing (Retargeting)

It’s a tool aimed at attracting users who previously visited the website, but have not done any desired actions yet. The advertising campaigns in remarketing format are run through Google AdWords service.
Media advertising (Banner advertising)

Ads in the form of search mailings, banners, articles, and PR events. Its main advantages are interactivity and good communication with the audience.
Advertising on Youtube

Business promotion through the world’s largest video hosting. The advertising content is presented in the form of Youtube videos. Due to the fact that such ads are visual in their nature, the efficiency on Youtube is very high.
Targeted advertising on Instagram

Business promotion through the most popular photo hosting in the world which boasts the audience of more than one billion. Moreover, there is an opportunity to use a full range of Instagram internal promotion services.
Targeted advertising on Facebook

Attracting customers through the most popular social network. Having chosen the necessary criteria (location, demographic data, interests, etc.), here you can display your ads only for your target audience.

Answers to frequently asked questions

Why do I need search engine advertising, if there exists SEO promotion?

SEO and search advertising are very different from each other, but they work effectively together. This is not the case when you have to choose only one of these two promotional tools.

SEO is an orderly and slow website setup, change of algorithms, use of keywords. This is a long process, but it has a continuous efficiency, unlike search engine advertising, which brings instant results, providing accuracy in reaching your target audience, but even with the slightest reduction in your budget (or in case of its absence), its output automatically falls.

Search engine advertising is part of an overall development and promotion of a web project. When you already have a website, and its SEO-promotion is carried out, search advertising can be an excellent additional source of customer attraction for your business. The main advantage of it is an accurate targeting. You can customize the display of your ads using any filters — area, interests, status, etc. Search advertising has very flexible targeting settings.

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