To increase traffic to a website means significantly improving your business’ chances of success on the Internet. One can’t ensure high website traffic using only one approach — a website needs comprehensive efforts. One of the effective promotional tools is search advertising.
High efficiency of such advertising campaigns is provided by the most accurate targeting: the settings of Facebook ads allow you to customize the display of ads only for users who have a certain location, interests, age, sex.
Important: you pay only for visitors who came to your website or calls from interested users. And what could be better than paying only for the result?
It’s an extremely accurate and effective tool for contacting a target audience.
Search engine advertising is organized in a very simple way: when users click on an advertisement, they get to your website or landing page. The text of such ad should be written the way to impel/interest a person to click on it. Further success does not depend on the search advertising. Its task is to "bring" a client to the website, moreover, it’ a target client that it brings (someone who was searching services/goods of your niche in Google).
You can set up your search advertising not only in search engines but also on the theme-based websites that are similar to the subject of your ads. Thus, search advertising will provide a broad reach, being a perfect tool for telling about your product/service to a wide audience and attracting it to your website.
A correctly set up search advertising — even with minimal participation from your side — will significantly increase traffic to a website, and, consequently, bring a good income. In contrast, if you set it up incorrectly, the ad will attract non-target users (people who are not interested in your product; they just misunderstood the ad’s message).
The main tool of search advertising is Google Adwords. Design of the ads themselves can be different (text ad publications, banners, and even videos).
Attracts new customers fast
Increases the number of repeat sales
Increases income and profits
Improves brand awareness
If you are interested in getting quick results from your ad campaigns, you definitely should take search advertising on board. Moreover, the best solution will be combining SEO and search engine advertising.
The main disadvantage is that your ad immediately disappears after you have spent your budget. At the same time, as you spend the budget, the frequency of displaying your ads also drops. The system requires regular injections of money, providing, of course, good and fast results.
It’s unreasonably to compare search engine optimization (SEO) and search engine advertising — you don’t have to choose only one of them. These tools are not similar, and, therefore, do not compete against each other. In contrast, they work very effectively in tandem.
When you have a website ready and SEO promotion is being carried out, contextual advertising can be involved as an additional way of attracting traffic and attention to the project.
The main advantage of it is an accurate targeting: you can customize the display of your ads using any filters — area, interests, status, etc.
Search engine advertising brings instant results, providing accuracy in reaching a target audience.