How do we create a Brand book?
We conduct a general analysis
First, we conduct a general analysis of your competitors and other market players. It doesn’t if it’s a logo or a brand name, one can’t work on the corporate identity without looking at what's already going on in the country and in the world. This will allow us to understand in which direction we have to move to create a logo design.
We determine the distinctive advantages
Next, we determine the distinctive advantages of your company. On their basis, we create a "sense bearing image", from which the brand’s "corporate identity" will grow in future. The image will consist not only of graphic elements but also of up-to-date sociological images, peculiar features of the company's geographical location, psychological aspects of marketing, etc.
We create a logo and other corporate identity elements
Based on the collected information and a careful strategy, we create a logo and other corporate identity elements. All design components are developed on an individual basis — a range of colors, fonts as well as a visual idea that will become the basis of your style.
We determine the rules and standards
At the same time, we will develop standards and rules for applying your corporate images to any mediums, such as in-house documentation, outdoor advertising, pages of your website or office.
We draft accurate and detailed guidelines
The final result of our work is drafting of accurate and detailed guidelines for the created corporate identity’s use.