Client
Audi Center Kyiv Yug an official dealer of the Audi group, a German automobile manufacturer
The beginning of cooperation
Our entry into the project and our first encounter with the official representative of Audi in Ukraine started with development of the new Audi Q7’s Landing Page.
Very clear and complex tasks, united by a single goal, were immediately set for our team — promotion and sale of the newest car on the market at that time, which the client's audience was not aware of.
What was the difficulty?
It was in the fact that the automobile market sales almost completely had stopped after the rise in dollar: people were used to the dollar exchange rate at a level of 8 UAH, and its jump made selling such premium car (with a starting price of about 2 million UAH) extremely difficult. In such conditions, work on the project became a serious challenge to us.
Another difficulty was a lack of information about the new Q7. The project required a high degree of creativity and involvement.
In addition, at the stage of project analysis we faced fierce competition — both inside the Audi brand itself (there are several more official dealers in our country) and among other car brands with large advertising budgets.
Waiting for the first results
At the first stages of cooperation, the management of Audi Center Kyiv Yug was quite skeptical: they considered the possibility of influencing sales through a website and online marketing unrealizable. In a sense, you can understand why: any Audi car is a premium product at an extremely high price — at least, high as economic crisis bites.
We thoroughly immersed in the project, we studied all the details, catalogues, press releases and lots of other materials. Moreover, we repeatedly communicated with Audi customers.
Based on the comprehensive analysis, an advertising strategy was developed and launched to promote Audi on the Internet.
A premium car is far from being a product that customers are ready to buy in one click. However, it was precisely this opportunity that we had to create, using available tools for promotion and promotion. We bet on the maximal informativity of the Landing Page about Q7:
In combination with other effective advertising tools, this approach gave an impressive result.
In a fairly short time we provided a large increase in interested customers, which expressed not only in high traffic to the website but also in real calls, applications for test drive, and most importantly, in sales.
But the main victory for our company was that we earned trust of the official Audi dealer and our project turned into a long-term strategic cooperation. The Clock Creative Lab team and Audi Center Kyiv Yug signed a one-year contract within the “Complex Solutions” service
In the project case, you can find a detailed study of the tools that we used in promoting the Audi Q7 Landing Page
What happened next?
New victories and achievements
Our strategic goal is leadership in the market of car sales and service. Accordingly, it is necessary to develop a new website and obtain leadership in the Google top as a dealer of Audi.
Volodymyr Dragomiretsky, General Director of Audi Center Kyiv Yug companies
Reaching the goal
Looking ahead, we’d like to note: all the tasks and goals set by the client have been brilliantly realized. Certainly, getting high positions took time; however, we achieved tremendous results for Audi Center Kyiv Yug, having spread our professional influence not only on the online platform, but also on the client’s offline business.
Design concept
Our team developed a full-fledged redesign of the website geared towards the German concept: working on the project, we focused on the official Audi website and the original brand book.
As part of further promotion, we actively used the tools of media and search engine advertising. A big number of other solutions were also implemented which as a whole ensured effective brand promotion.
Audi Center Kyiv Yug confidently got to the Google TOP on all targeted search queries, getting a long start over its competitors. Having won in the competitive struggle at the level of dealers, we managed to bring the client to the level of competition with the importer * as well as with other successful car brands.
* The rivalry of any Audi dealer is always a competition between its dealers, i.e., sellers that have contracts with the manufacturer, which sells cars through an official importer. The importer company itself does not sell the cars, but only brings them to Ukraine from Germany. Accordingly, no one has ever hit upon the idea of competing in visibility in Google with the importer.
However, we pushed the envelope: given that the importer company also promotes its website and works to popularize Audi products in Ukraine, we found it possible to compete with such a worthy rival. Please note that the importer’s possibilities are wider and its advertising budgets are many times higher than ours.
Acquired advantage
1441
keyword phrases more in Google TOP compared to the importers ( audi.ua) website
Leadership
in its niche and maximum visibility of the project among competitors
934 phrases
in Google TOP 10
* All data were taken at the time when the project case was created.
Results
Leadership in organic visibility in Google. Thanks to the correctly chosen strategy, the website of our client — Audi Center Kiev Yug — has sidestepped its rivals in organic visibility in Google.
Absolute leadership in the market of car sales and car service.
Increase in the number of applications for test drive (by 300%!).
Our client’s advertising costs have been significantly reduced. It is important to note that the website traffic had been lower, and advertising costs have been higher before the cooperation with Clock Creative Lab started. Now the number of visits is many times higher than online advertising costs. At the same time, a stable targeted traffic and a flow of customers are ensured.