A client came to us with a request to develop a new web resource. The site was supposed to correctly present the company's unique approach in the network - providing affordable financial services to individuals using the practices of developed countries.
No reference was received from the client regarding the strategy and vision of the project. We have formed the concept of work after immersion in the specifics of the company and a detailed study of the competitive environment of the client.
All solutions that we create for our clients are unique, complex and eliminate the specific problems of the target audience. In their development, we focus on the characteristics of the market for certain goods or services and exactly how the company differs from its competitors.
Development concept information site
We found out that the client’s niche is one of the most highly competitive in the Ukrainian market. A presentation on the network of such financial companies is mainly built on short linings. On microsites or one-page Landing Page, calculators are displayed to the forefront, showing the current number of loans issued and satisfied customers. This technique is used as the main tool for gaining the trust of the target audience.
The elaboration of the structure on such sites is completely absent. Their main goal is to sell one particular service or offer. Promotion in the network is mainly due to advertising.
Alta Capital has been operating in the market for several years, combining American and European traditions of cooperation. It has a clear and well-established work processes, which allows us to provide clients with financial services quickly and efficiently. This is a company you can trust. Each element of our project had to show and emphasize these advantages.
Creative Team Development
Before proceeding to the development of the site structure, we analyzed and identified the most popular entries on the topic. And this means that they are all interested in providing services to customers.
Most competitors while working on their site miss this stage. After all, a solid approach requires the investment of considerable resources. And only a small number of companies are ready for this on the Ukrainian financial services market.
For the rest, it’s more accustomed to invest less in website creation and its promotion and hope that it will still work. But such simple and often even primitive web solutions do not convince potential customers. Getting to such sites, the user intuitively reads that they worked little on this resource. Consequently, in order to create a larger and more thoughtful platform, the company did not have enough funds for the company. So, there is no reason to trust her.
Types of services are visualized in the form of a tile - a clear and accessible presentation of the structure. Block adaptive UI / UX interface design is complemented by animation, which is activated when the user interacts with the elements. An intuitive interface allows you to quickly find information about a particular service on the site or leave a request for a consultation. The adaptability of a web resource implies that design solutions are equally well displayed on all types of devices. In a similar form, the visualization of the advantages of the company.
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