The client came to us with a request to develop a new web resource. The site was supposed to correctly present the unique approach of the company – providing affordable financial services to individuals using the practices of developed countries.
The client did not provide any guidance on the strategy and vision of the project. We formed the concept of work after immersion in the specifics of the company and a detailed study of the competitive environment of the client.
All solutions that we create for our customers are unique, complex and eliminate specific problems of the target audience. In solution development, we focus on the features of the market of certain goods or services and how the company differs from its competitors.
Developing a concept of an informational website
We found out that the client's niche is one of the most highly competitive in the Ukrainian market. The internet presentation of such financial companies is mainly based on short lines. These are mostly microsites or one-page Landing Pages with calculators put to the fore, showing the actual number of loans and satisfied customers. This technique is used as the main tool to gain the trust of the target audience.
Any coherent structure on such websites is completely absent. Their main goal is to sell one particular service or offer. Promotion in the network is carried out mainly through advertising.
Alta Capital carries out its activities in the market, combining American and European traditions of cooperation for many years now. It has clear and well-established processes that allow providing customers with financial services quickly and efficiently. It is a company customers can truly trust. Each element of our project had to show and emphasize these advantages.
Creative team finds
Before starting to develop the structure of the website, we analyzed and identified the most popular requests of Internet users on the topic. Based on what the potential customers are interested in most, and what they lack in the financial services field, we carried out the design of the structure.
Most of the competitors, while working on their website, are missing this step. After all, a thorough approach requires a considerable investment of resources. And only a small number of companies in the Ukrainian financial services market are ready for this.
For others, it is more usual to invest in the creation of the website and its promotion less and hope that it will still work. However, such simple and often even primitive web solutions do not convince potential customers. Getting to such websites, a user can intuitively feel that the company does not put enough effort into its own strategic resources. Consequently, the company did not have enough funds to create a more ambitious and well-thought-out platform. Which in turn means there's no reason to trust a company like this.
Types of services are visualized in the shape of tiles – a visual and accessible presentation of the structure. Block-typed and adaptive UI/UX interface design is complemented by animation, which is activated when the user interacts with the elements. The intuitive interface makes it possible to quickly find information about the service you are interested in on the website or to request a consultation. The adaptability of a web resource implies that design solutions are equally well displayed on all types of devices. This outlook helps to visualize the company's advantages
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