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SEO Alta Capital website promotion


«Alta Capital» – financial company providing a wide range of credit services for individuals.

Website development with UI / UX design, SEO optimization

Strategies to promote the Alta Capital website

Project start

A client came to us with a request to develop a new web resource. The site was supposed to correctly present the company's unique approach in the network - providing affordable financial services to individuals using the practices of developed countries.

No reference was received from the client regarding the strategy and vision of the project. We have formed the concept of work after immersion in the specifics of the company and a detailed study of the competitive environment of the client.

All solutions that we create for our clients are unique, complex and eliminate the specific problems of the target audience. In their development, we focus on the characteristics of the market for certain goods or services and exactly how the company differs from its competitors.

Development concept information site

We found out that the client’s niche is one of the most highly competitive in the Ukrainian market. A presentation on the network of such financial companies is mainly built on short linings. On microsites or one-page Landing Page, calculators are displayed to the forefront, showing the current number of loans issued and satisfied customers. This technique is used as the main tool for gaining the trust of the target audience.

The elaboration of the structure on such sites is completely absent. Their main goal is to sell one particular service or offer. Promotion in the network is mainly due to advertising.

SEO case to promote Alta Capital

Alta Capital has been operating in the market for several years, combining American and European traditions of cooperation. It has a clear and well-established work processes, which allows us to provide clients with financial services quickly and efficiently. This is a company you can trust. Each element of our project had to show and emphasize these advantages.

Creative Team Development

In developing this project, we sought to create not just a website, but a flexible, modern online tool aimed at obtaining information about services easily and quickly. After analyzing the web resources of the world's leading financial companies, we identified samples of the organization of the structure of sites on this topic.

We have simplified and restructured the structure of Internet sites of financial companies, which are familiar to Ukrainian users, in a more understandable form. When designing, they took into account the principles of UI / UX design, according to which the focus of attention should always remain the convenience of interacting with the site.

Added a useful tool for obtaining accurate target information - a loan calculator that allows a visitor to quickly calculate credit conditions for their requirements.

We realize the goals of the client

In order to gain the trust of potential customers, to show the transparency of the company, to focus on the legality of its activities and the unique approaches used, we used the following conceptual techniques:

  • 01

    They added a section with financial statements, as well as a list of certifying and licensing documents, on the basis of which the company operates.

  • 02

    On the first screen of the main page they placed an eye-catching overview video of New York - a reflection of American and European traditions of cooperation, which are woven into the company's activities. The video also shows the company's key message through the opportunities with which New York is associated. These are affordable financial services. With Alta Capital, it's easy to fulfill your dream, whether buying a car or buying an apartment.

  • 03

    Added real customer reviews - an important tool to increase confidence.

SEO Alta Capital

UI/UX site design and develop

Before proceeding to the development of the site structure, we analyzed and identified the most popular entries on the topic. And this means that they are all interested in providing services to customers.

Most competitors while working on their site miss this stage. After all, a solid approach requires the investment of considerable resources. And only a small number of companies are ready for this on the Ukrainian financial services market.

For the rest, it’s more accustomed to invest less in website creation and its promotion and hope that it will still work. But such simple and often even primitive web solutions do not convince potential customers. Getting to such sites, the user intuitively reads that they worked little on this resource. Consequently, in order to create a larger and more thoughtful platform, the company did not have enough funds for the company. So, there is no reason to trust her.

UI/UX site design and usability

Types of services are visualized in the form of a tile - a clear and accessible presentation of the structure. Block adaptive UI / UX interface design is complemented by animation, which is activated when the user interacts with the elements. An intuitive interface allows you to quickly find information about a particular service on the site or leave a request for a consultation. The adaptability of a web resource implies that design solutions are equally well displayed on all types of devices. In a similar form, the visualization of the advantages of the company.

Seo-promotion: website seo-structure development

After designing the structure, the stage of developing the content of seo-optimized texts for site content has begun. Our goal was to describe in a simple and accessible manner the essence of the services provided, its advantages, the implementation procedure and the requirements for the recipient. And also in a concise form to answer in the heading "Blog" to the most frequently asked questions of users and reveal the most popular topics.

Users can familiarize themselves with the information on the site in a convenient form - after all, the developed resource is multilingual.

Project results

  • 01

    In the shortest possible time, the website has reached the TOP of the main search engine queries.

  • 02

    It was possible to bypass all the major competitors in SEO, which were designated by the client as an "example to follow."

  • 03

    Thanks to the established leadership, the company received an increased interest in credit services and basic offer packages, and the total number of customers increased.

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