Inspired by the success in the Audi Q7 project, the official dealer of the German concern turned to Clock Creative Lab for the market launch and sales of the first model of the sports series S - the Audi SQ7.
We chose a landing page (Landing Page) for the implementation of the project objectives. This format allows you to:
Our team developed this landing page as a full-fledged microsite, and not a standard selling page. On it we have placed the maximum of useful information about the new Audi SQ7 for potential and current customers of Audi.
Landing page is a presentation of the product on the network and should reflect its uniqueness. The Audi SQ7 is a car that takes your breath away from the first second. Delightful in every way. This is the message we laid in the landing page during development.
Sections of the microsite tell about all aspects and advantages of the model - design, the effectiveness of new technologies, the capabilities of all-wheel drive quattro and safety rating.
Our goal was to bring customers behind the wheel of a car with the help of a landing page — so that you could not only become familiar with the features of the new model, but also feel them.
UI / UX design
The Clock Creative Lab specialists developed visual and technical solutions for the landing page based on the principles of UI / UX design. As a result, the content of the promo site is logically related, the user is comfortable with the information. A well-designed key message along with the successful execution of the UI / UX design naturally brings it to the performance of targeted actions.
All sections of the Audi SQ7 microsite are united by one concept, thanks to which, flipping through the screen behind the screen, the user is immersed in a complete story. Having reached the end of the landing page, in the footer, he detects quick-write buttons for a test drive, receiving a callback and ordering the SQ7 itself. Also there you can familiarize yourself with the price list of current information about the configuration and cost, or go to the official website of the dealer.
In order for the client to order a call from any screen and get all the details from the Audi representative, we have created an unobtrusive dynamic feedback button. By clicking on it and filling out the application form, after 30 seconds, the user will receive a call from the manager. We also worked on the optimal size of the landing page in the framework of web development.
Landing should interest and impress the user from the first seconds so much that he wants to stay on the site, learn more about the offer and place an order. To create a WOW effect, we placed a short overview video of the model on the resource. His goal is to help the client quickly get basic information about the car. Also, to implement the concept of the project on the landing, we used:
With the help of the Audi SQ7 Landing, we were able to partially or fully replace the client’s visit to the car dealership with a visit to the site at the stage of acquaintance with the new model. As a result, the review process, test drive and car purchases were more dynamic, and sales increased significantly. In addition, interaction with users through the landing page, made it possible to expand the database of potential customers of the dealer. This was confirmed by the results of the project performance audit.
The new successes of the second joint project Clock Creative Lab and Audi Center Kiev South convinced the official dealer to continue our fruitful cooperation. Having positively assessed the results of the implemented projects, the client several times turned to us for bilateral work to achieve new business goals of the company.
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