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SEO website promotion Doberman

Client

Doberman security company.

Reaching a new level of positioning

SEO promotion Doberman

Development of naming and branding, creating a logo and corporate identity

We were asked to bring the company to a new level of positioning in its segment and increase customer trust. After a short audit, we have determined that to achieve the goals listed above rebranding is a necessary procedure. Rebranding, in this case, meant updating the visual identity of the brand, its logo, corporate identity, and website. Having agreed with the client on the key goals and objectives of the project, we started to work.

Rebranding

We performed rebranding to create new opportunities for the "KOD Zahyst-OD" company to promote the brand and make it more profitable. To do this, firstly we worked on the concept of positioning and ideological basis. At the same time, we took into account the main requirement of rebranding – maintaining continuity with the prototype. Elements of the logo or corporate identity, as well as the key colors, often remain unchanged in the course of such work

Properly executed changes in the framework of rebranding lead to the transformation of the brand image in the minds of customers. Consumers begin to perceive the brand differently, new emotional connections are created.

Strategies to promote the site Doberman
SEO promotion Doberman brand renewal

Brand renewal is a complex process. It involves analysis, transformation, brand development and includes the following stages:

  • audit of the company's brand, its reputation and image resources;
  • researching the market, competitors, and target audience;
  • naming and trademark registration;
  • work on the logo and corporate identity;
  • if necessary – the creation of layouts for outdoor advertising/website design according to the requirements of UI/UX / design of printed image products.

Our approach

SpecialistsThe Сlock Creative Lab experts started with the analysis of existing brand assets of the company, brand competitors, and target audience. We came to the conclusion that the actual naming of the company was not very successful as it was difficult for consumers to remember. The logo only reinforced such an undesirable effect.

Visualization of the logo had too many components – planet Earth, shield, laurel wreath, sword, and the company name. It also had too many additional details: the coordinate system and continents on the planet, the shadows on the leaves of the laurel wreath, etc. All this abundance of symbols left no chance for adaptability, which is necessary, for example, for the correct display of the logo on the company's website which often can be viewed by users on devices with very small screens.

Concept

After completing the stage of marketing research, we began to develop the idea of a new brand in the framework of rebranding. To do this, we have identified the main advantages of the services offered by the client. Then we began to create a new brand positioning, key values, as well as the company's mission. To solve these problems, we used the method of personification – the definition and description of the brand using the human features of character. This technique helps to form the personality of the brand.

In our view, the new brand of the company had to be: vigilant, loyal, energetic, dynamic, friendly, efficient, disciplined, elegant, fair and devoted to a customer. Making this list, we immediately clearly saw the image of the Doberman dog breed. The mission was formed as follows — "24/7 at the service of Your security. To protect everything You care about at all costs."

Strategies to promote the site Doberman concept
SEO promotion Doberman naming

The naming of the company

Having created an idea with a powerful capability for an updated brand, we started to develop the naming. At the same time, it was taken into account that the correct brand name must meet a variety of criteria:

  • carry an emotional message;
  • to show the personality of the brand and its rational benefits;
  • be attractive and natural to the target audience;
  • to be bright, creative, clear and memorable;
  • easy to read and pronounce aloud;
  • aesthetically pleasing to look at the letter.

Friendly, strict and the original name "Doberman" was a perfect fit as the new brand name. It meets all the above requirements and projects to the target audience the right associations with the type of activity of the company – security and protection.

New logo and visual identity of the brand

In order to maintain continuity with the previous version of the logo, we used the same colors – red, white and black. Almost completely abandoned the gray tone in favor of dark blue. A red shield was placed in the center, as it was present in the previous version of the logo. However, we have replaced the key metaphorical image (the sword with a laurel wreath on the background) with the face of a guard breed Doberman dog.

As a result, we managed to make the new logo be more communicative, memorable, and understandable for the target audience. As well, the updated visual identity – the brand name, logo, slogan, and corporate colors – became even more vivid.
Properly designed elements of identity allow the company to stand out from competitors, attract the attention of customers, and make advertising campaigns more effective.

Strategies to promote the site Doberman new logo
SEO promotion Doberman business card
Strategies to promote the site Doberman form
SEO promotion Doberman corporate identity

Corporate identity

All visual and graphical solutions used in the logo were developed in the corporate style of the brand which includes: colors, fonts, layout features, and composition of the main elements.

In the framework of creating a corporate identity for the Doberman security company, we have developed a website design, business cards, letterheads, branded car design, and print advertising layouts for billboards and city lights

Strategies to promote the site Doberman car
SEO promotion Doberman car

Website development for the Doberman project

We created the site in accordance with the principles of UI/UX design. This means that in the development of graphics, visual, and technical elements - the convenience of user interaction with the website was the top priority for the developers.

In the framework of UI/UX design and web-production, the Lock Creative Lab specialists worked on the design of pages, layout, information content, and the implementation of current web and marketing technologies. Our goal was to create not just a web resource for the Doberman security firm, but a convenient and effective business tool. Finally, with the new website, such a tool was created.

Website promotion strategies Doberman website development

Result

  • 01

    In the course of rebranding, we managed to make the positioning, identity, logo and corporate identity of the brand more recognizable and memorable. We managed to reach these goals thanks to the unique idea of the brand. We have created it specifically for this project in accordance with the current needs of customers and the specifics of the company.

  • 02

    As a result of the project, the updated brand of the Doberman company causes direct associations with a type of activity of the company in the minds of the target audience. The brand is recognizable, and most importantly, its main message is clear to clients.

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