Online promotion of businesses presupposes creation of an up-to-date functional website to provide your customers (both existing and potential) with maximum information and opportunities. Certainly, you should take care of SEO promotion so that your website could be easily found on the Internet. If you have never before ordered SEO audit and search engine optimization itself, you may have some questions that have to be answered.
Having done a high-quality SEO optimization of a website and its promotion (during several months), you get on desirable top positions in search engines. The goal is achieved, that’s great. But quickly enough you will see that the website begins to lose ground. The possible reasons of it can be: no new unique content is added, there is a loss of quality or a complete loss of links to your website, search algorithms have been changed again, a higher-quality website of one of your competitors with good SEO promotion has appeared, etc.
Google constantly changes the criteria for assessing websites and the algorithms for ranking them in search results. If you did a flawless search engine optimization of your website 6 months ago, for the moment, in a best-case scenario, you would be on the 2nd -3rd page of Google search results. Because you can’t stand still, you need to constantly do something on SEO. It is necessary to track all trends, algorithms, and your competitors’ behavior. You should keep in mind that your rivals are constantly growing and developing, hiring professionals for SEO promotion, which helps them survive and earn more. Therefore, if you need stable website traffic and being in demand, you (or rather, we) have to be hard at work on SEO indicators.