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Разработка web дизайна фото

UI/UX design — this is web-design by itself, its deeper and more precise definition. Its task is to make a website’s user interface as attractive, convenient, and logically correct as possible.

Design services


UI/UX design (web design) means designing the space of the website’s pages in order to create the most attractive, convenient and effective information for your audience.

The user interface of your website should be not only beautiful: its content should be logically connected, information for visitors is presented in a correct way, and brings them to doing desired actions which are beneficial to you.

The Internet is the most competitive platform, and it’s professional UI/UX design that can show you in a favourable light among other market players. A high-quality web design engages the attention of wide audience, allows significantly strengthen your positions on the Internet, attract new customers, and improve your image. And vice versa, bad “template” design makes even the most valuable information go unnoticed.

Web design is logic, concern for convenience, and artistic design in one. The development of web design requires not only highly professional designer skills.

It’s necessary to take into consideration the latest web technologies, see into online marketing, have sufficient web programming experience, etc.

You can monitor the websites of your competitors — most of them who have a promising future, have given pride of place to the development of web-design. And we advise you to make UI/UX design an important tool for developing your business on the Internet even now. Clock Creative Lab is ready to create for you the best website in the market with a unique web design – aesthetically beautiful, handy, and having the WOW effect, which will influence your business’ success.

Разработка ui ux дизайна (web дизайна) фото 1

UI is a website’s appearance, and UX is the logic of your web product

A UI/UX designer should focus on creating a user-friendly interface. On the face of it, meeting such goal appears simple, but in reality it takes a lot of time, resources, and knowledge to design, develop, and test the project.

The main reference points here are convenience, practicality, and intuitive interface. Functionality, logic, convenience. UX is what you bear in memory.


UI and UX: what is the difference?


user experience — emotions, feelings and experience of the user, his/her impressions, and perception of your site. High-quality UX design makes a website as convenient and intuitive as possible, and also allows the main thing — that visitors could easily and conveniently meet all their goals on your website (you need to bring each visitor to some logical point in the interface so that he/she could get useful and enjoyable experience of being on your site). The website’s structure acquires logic and clarity, easily passing the whole content of its pages to the visitors.


user interface is what you see, the look of your website, its attractiveness and physical characteristics. The UI designer works on the color of the pages, the size of the buttons, the layout and readability of the text, and so on. This specialist develops the style of the project, ensures the correspondence between the visual design and the logical structure of the website.

UI and UX are different things. Their tasks —as well as the ways to fulfill them — are very different. However, they must work in tandem to ensure achievement of the ultimate goal: to convey important information to your target audience in a beautiful, convenient, and clear way. Using the best world experience and our own skills, we create iconic web projects which can attract and grab the attention of a wide audience for a long time.

c l o c k

Stages of website design development:

  • 01

    Analysis and definition of tasks

    During development of UI/UX design, we scrupulously collect information about your project, investigate its target audience, and determine possible strategic steps. After a detailed discussion of the project, we determine the best possible website format, design strategy, and its key tasks.

  • 02

    Market research

    We closely scrutinise the specificity of your business, the situation in the market of your goods or services, and the opportunities of your competitors. Moreover, benchmarking — a thorough analysis of the industry and its successful players — is mandatory for each project.

  • 03

    Design of the structure

    Building on the website’s purpose and its pre-set tasks, we will design a convenient and logical website structure. This "skeleton" will be designed in such a way that allows managing the users’ actions and attention in future.

  • 04

    Drawing a unique design

    When creating a website’s pages, we think through possible user scenarios, create a large number of working layouts and prototypes, and then we carefully draw each detail of the user interface. Focusing on all visual website’s elements that can be drawn, we never miss out any important detail.

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