6 examples of UX design that is expensive for companies
Web production researches suggest that every year companies increase their UX design budgets all over the world. This tendency shows that business is finally beginning to understand the importance of high-quality, handy and functional web design. However, all is not well: many companies still use obsolete and imperfect UX design methods, almost wasting tens of thousands of dollars.
Regardless of the fact that even in the USA and Western Europe this field is not yet fully developed, demand for high-quality UX/UI design is growing.
The situation is even worse in Ukraine: there are no intelligible standards, and the work process is altered from one studio to another, from designer to designer. In this article, we would like to tell you about the most common mistakes to prevent at the initial stage of UX/UI design development to make your project much better.
1. Lack of primary analytics from users and customers.
According to the polls, the majority of company executives when developing online projects to promote their businesses are guided by their intuition and experience more than by feedback and opinion of their customers. There is a misperception that your opinion is amounting to the opinion of the majority. But it’s not. To prevent business failures, you need to learn how to collect the opinions of your audience and form them in a simple and clear analytics. It’s beneficial to invest in user research in the early stages of working on web design. This small step will allow developing optimal solutions for UX/UI design.
2. Lack of control over user behavior and analytics on it.
It’s very useful to "hear" your audience, but it's even better to follow it, observing its behavior. If you already have a website, monitor its traffic statistics and make conclusions from how users behave on the website: on which pages they spent more time, which pages they leave at once, and which website sections your audience likes the most. And vice versa, which sections are not popular. And of course, amend our website quickly: add there reasonable solutions that users like, and remove from the website those that are not popular.
3. Too complicated design.
Wishing to please the audience, some creative studios go too far. Complicated and numerous interaction of elements on their websites, as a rule, dismay the visitors who quickly become tired of seeing into the visual solutions’ ornaments.
It’s not easy at all to create a simple and clear interface, and at the same time, implement interesting up-to-date solutions in UX/UI design, but it’s better to show quality in this field than turn your website into a museum of super sophisticated multimedia and visual solutions.
4. Too simple design.
Sometimes the situation is exactly opposite: either as a result of incompetence or in view of the desire to be understood, some designers develop too simple and clean design. Anyway, you don’t have to hide or delete any important elements of the website’s services. A visitor, browsing through your website, should find the necessary information quickly, but fair minimalism in design is never helpful to it. The balance is very important.
You should decide on removal one or other design element based on user behavior research. For example, if you see that some functions are rarely used on mobile devices, it would be practicable to have them eliminated, at the same time keeping them in the main version of your website.
5. Blindly following UX/UI design trends.
Many studios are too oriented by the trends while working at web design. Like only using solutions being a household name you can achieve powerful results. Not at all, one should put the trends to their proper use — after having figured out how they work in practice. And whether they work at all.
What works upon the audience much better than the trends, is a functional and efficient website that can be quickly uploaded, has a well-developed mobile version and an understandable structure. The best website is the one which people can use easily and effectively. For this you can sacrifice for trends and beautiful but too complicated visuals.
6. Lack of a full-fledged website usability testing.
Owing to busyness or a small budget, etc., some creative studios often waive a detailed project testing at the stage of UX/UI design development. However, testing is too important to be ignored. Before the website’s launch, you have to test everything: colors, all interactions, services, separate operation sections, logo, name and other corporate style elements. There had been cases where due to one small problem in website usability a number of potential customers had simply phased out the product.
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